Justin Schell is the Director of the Shapiro Design Lab, a peer learning and project design community at the University of Michigan Library. Passionate about all things community and citizen science, he has helped organize Data Rescue events across the country. He is also the founder of the Minnesota Hip-Hip Archive at the University of Minnesota Library and is the director of "We Rock Long Distance," a documentary film weaving together the lives and music of three Minnesota hip-hop artists with roots far beyond the state's borders. He has a PhD from the University of Minnesota's Comparative Studies in Discourse and Society.